Helpful hints and tips
Grab a cup of tea and find somewhere quiet. You’ll need a print-out or a PDF on screen of your final artwork for reference. It’s easy to check what’s on the proof, but all too often, people don’t spot when an element has dropped off completely or a word has been spelled incorrectly. Make sure you double check names, telephone numbers etc. Get a fresh pair of eyes After looking at the same job time and again, it’s good to get someone else to check, particularly when it comes to proofing text. When you know what’s coming next, it’s easy to skim over words or fill in the blanks if something’s missing. Calling telephone numbers and typing lengthy URLs into your browser are simple ways of checking these details. It’s far better to wait a while to check a proof properly than rush and find the money for a re-print.
The colour in digital proofs is made up from the 4 process colours (CMYK), so if your job is spot colour (specified from a Pantone), you should use your Pantone swatch book as an indication of the final colour. If required we can provide a printed proof for you on the stock your job is set to be printed on.
When checking images on the PDF for approval it is important to be aware that they are not set up for print, they may appear at a lower resolution. This is to reduce the file size, ready to send through email.
Before you sign off your proof, make sure that you and your colleague have ticked all the relevant boxes below. Do not sign if you require any changes, only ever sign your final copy when approved.
Spelling and grammar
Watch out for words the spell check won’t catch, such as it’s/its, their/there, your/you’re, were/where, then/than, and to/too.
Consistent and correct spelling of specialised words
Such as product or brand names, and terminology.
Check for two identical words or numbers that are next to each other.
Is it correct and consistent throughout?
Check that contact names, telephone, and fax numbers are correct. Also check email and web addresses.
Check it’s the correct version, as well as consistency of size and positioning.
General layout and colour/imagery
If it’s a product shot, make sure it’s the correct model and most up-to-date shot. Check any final retouching meets with your approval.
Product codes and reference numbers
Overall consistency with other materials
Is the document’s size, page numbering and ordering correct?
Have you added this where relevant and checked the content to ensure legal compliance?
Has someone else read the proof and completed the checklist?
Have you and a colleague signed the proof?
It is your responsibilty to check the artwork and ensure it meets your requirements. Please take the time to carefully check all the steps outlined above. If you require a printed sample of your artwork through our digital printer, please call us and have this arranged . If your artwork requires changes, you are required to email our design department with the specified amendments outlined. Our qualified graphic designers will make those changes and resubmit the proof.
Approving your artwork
When satisfied that all details are correct, please email through an approval
(we do not accept verbal approvals , We do accept a email reply giving us the go ahead)